Embedded Insurance: Seamless Protection #4

Embedded insurance—insurance integrated into the purchase of a product or service—is reshaping how consumers buy coverage in 2025. Picture buying a phone and getting a protection plan in one click.

The Appeal

• Convenience: No separate shopping—insurance is part of the checkout process.
• Partnerships: Insurtechs team up with e-commerce giants, travel platforms, and even car dealerships.
• Micro-Policies: Short-term, affordable options tailored to specific needs, like a weekend trip.

Growth Stats

• Embedded insurance hit $50B in global premiums last year, doubling since 2023.
• 70% of millennials say they’d buy insurance this way, per surveys.