Brokers
Offering brokers exclusive access to new business leads, with all risk details supplied
What is Gavello?
Gavello is enabling UK brokers to revolutionise their marketing efforts by providing a simple, effective new way to reach insurance leads. With a special emphasis on niche business insurance, our platform provides brokers with unique access to a variety of high-quality, pre-qualified opportunities, which provide the customer with full risk data to allow you to provide a competitive quotation.
Backed by some of the smartest digital partners around, Gavello employs savvy tactics including paid search, social media advertising and laser-focused SEO to attract the right visitors. People who are already searching for business insurance quotes.
.
How the Platform Works
Lead Generation &
Qualification
Gavello uses intelligent data capture to collect detailed insurance requirements from potential customers. Rather than simply collecting contact details, the platform encourages users to outline their needs in depth.
Exclusive Access to Leads
Each customer lead is shared with only one broker, ensuring no competition or lead fatigue. This eliminates the traditional model where leads are sold to multiple brokers, often resulting in low contact rates and frustrated customers.
Broker Filtering System
Brokers can define precise filters for the types of leads they want to receive. These include:
- Product-level filters (e.g., Business Fleet)
- Sub-filters (e.g., business type, number of vehicles)
- Risk-related fields (e.g., youngest driver age, fleet size minimums)
Real-Time Alerts
Brokers are instantly alerted when a matching opportunity becomes available. They receive a lead summary including key details like current insurer, fleet size, and claims history.
Customer Communication
After reviewing broker responses, customers choose whom they want to speak with and schedule a preferred contact time. Only then are their contact details shared—ensuring a warm, informed lead.
Benefits for Brokers
Exclusive, High-Quality Leads
Each lead is shared with only one broker, increasing the chance of successful contact and conversion.
Detailed Risk Information
Brokers receive full access to customer-provided data, enabling tailored responses and smooth quote validation.
Control Over Lead Selection
Advanced filtering lets brokers decide exactly which opportunities they want to see, improving efficiency and ROI.
Enhanced Customer Experience
Customers share their details once and avoid unwanted calls, resulting in a more positive and controlled buying journey.
Broker Branding
The platform allows brokers to showcase their expertise and industry focus, helping build trust and credibility with potential clients.
Are you an insurance provider looking for more leads, better contact rates, a new way from the old traditional lead generators
How to Get Started
Set Up Your Filters
Define the types of insurance leads you’re interested in, and apply relevant filters for risk types, values, and customer preferences.
Review and Respond
Access detailed lead information, submit your indication of premium and policy options, and await customer selection.
Register on the
Gavello Platform
Create your broker profile, including information about your business and specialisms.
Receive Lead Alerts
Get real-time notifications when suitable opportunities arise.
Engage the Customer
If chosen, follow up at their preferred time with confidence, knowing you’re their selected broker and have their full insurance details in hand.
Key Features & Advantages for Brokers
Exclusive Leads
Each lead is shared with only one broker, eliminating competition and improving engagement outcomes.
Advanced Filtering Tools
Set detailed filters by insurance type, business profile, vehicle count, driver age, and more—so you only receive the leads that match your ideal customer.
Instant Alerts
Get real-time notifications when a relevant lead enters the marketplace.
Detailed Lead Data
Access comprehensive customer information, including claims history, business type, and coverage requirements.
Branded Broker Profiles
Showcase your specialisms and industry expertise to stand out to potential clients.
What Makes Gavello Different
Gavello isn’t your typical lead generation service – it’s a digital-first, broker-centric marketplace that transforms how brokers find, engage, and win new insurance opportunities, retrofitting old platforms that sell the same leads to 3-6 different providers. Gavello focuses on quality and exclusivity and providing a fantastic user experience, both for the end customer and the broker.
Exclusivity Built In
Only one broker can access each lead—no more racing to contact the customer first.
Customer-Led Selection
Customers choose which broker to engage with, based on the responses and broker profiles provided.
Smart AI-Driven Data Capture
Gavello uses AI-enhanced forms and workflows to guide customers through a comprehensive risk data submission process. This ensures:
Customers accurately provide all relevant information.
Brokers receive richer data up front, reducing the need for follow-ups or repeated questions.
Improved Contact Rates
Traditional models often result in poor contact success—less than 5 in 10 in many cases. Gavello significantly boosts contact likelihood by:
Only sharing details once the customer has chosen a broker.
Allowing customers to specify their preferred time of contact.
Ensuring the customer has already received broker proposals and is expecting a call.
Full Risk Data Upfront
Unlike basic lead forms, Gavello’s platform ensures:
Brokers receive full customer-submitted risk data before contact is made.
This includes detailed claims experience, business and fleet specifics, and desired coverage features.
The result: a faster, more informed conversation with better conversion potential.
Gavello Token System
To maintain quality and fairness in the marketplace:
Brokers use Gavello Tokens to place bids on opportunities that match their filters.
This creates a transparent, controlled system for managing lead access and value.
Tokens can be purchased directly through the platform in flexible packages to suit brokers of all sizes.
Frequently asked questions
What makes Gavello different from traditional lead providers?
Gavello offers exclusive, real-time leads from customers actively looking for the niche insurance products you operate in. Unlike traditional lead generators, we never resell leads – each one is matched with a single broker based on your custom criteria.
How are leads delivered to me?
Leads are delivered via your secure broker dashboard. You’ll be notified in real-time by email when a new lead becomes available and when a lead chooses to connect with you. All lead details, including fleet size, cover preferences, and risk profile, are available.
Is there a cost to join the platform as a broker?
There is no upfront cost to register. To start bidding on leads, you will need to securely purchase Gavello tokens through your broker dashboard. Our model ensures transparency – you know what you’re paying for, with no hidden costs and exclusivity on the lead.
Can I set criteria and filters for the types of leads I receive?
Yes. You have complete control over the types of business you are interested in. You can specify preferred business types, fleet sizes, geographical areas, and more, ensuring you only pursue leads that are relevant to your business.
Are the leads exclusive to me?
Yes. Every lead is matched exclusively with one broker. Once a customer chooses to connect with you, that lead is then locked to your account – no fastest finger first or the customer receiving multiple calls from other brokers, unlike other forms of lead generation.
How do I contact the customer once I receive a lead?
You’ll receive full contact details along with their insurance needs. You can then reach out by phone or email, using your own sales process to provide a tailored quote.
What support does Gavello provide to brokers?
Our broker support team is here to help with onboarding, technical issues, and performance optimisation. We’re invested in helping you succeed on the platform.
How quickly can I start receiving leads?
Once you’re approved and set up your filters, you can begin receiving leads immediately. The process is quick, and you’ll have full control over lead flow.
Ready to Grow Your Brokerage
with Exclusive, High-Intent Leads?
Join Gavello today and take full control of your lead pipeline with real-time alerts, AI-enhanced risk data, and unmatched exclusivity.
Video
Get Started with GavelloÂ
Ready to explore how Gavello can transform your brokerage? Whether you’re looking to ask questions, request pricing, or see the platform in action, we’re here to help.